Now that the "big wave" of the "Fourth Industrial Revolution" has begun to swallow the world, all goods, people and services are connected via the Internet and continue to expand into all areas of our lives. From this "big wave", new goods and services such as sharing economies like car dispatch services, automatic driving and robotics industry using AI, as well as checkout-free unmanned convenience stores are born.
Many of today's network services are provided by giant platformers such as GAFA (Google, Apple, Facebook, Amazon). In return for using the service for free, we pass personal data such as behavior history which we as users should own, to the platformer. In such a way, a large amount of data exchanged from service contacts such as communication networks and applications are exclusively collected by the platformer's centralized system, managed and analyzed, and used for various purposes.
However, there have been numerous incidents in which data that,we believe, should be managed safely is quite easily leaked due to cyber-attacks, system defects, and human mistakes. In addition, there have been cases where data tracked, collected and analyzed from networks is misused to deliver ads or clever contents that can lead you to websites you didn't originally want. The fast-growing giant platformers are now at a major turning point in their strategies
Our basic idea is to return personal data to the hands of the individual it belongs to, and to realize "democratization of data" that is distributed and managed in a secure way. The "Jasmy IoT Platform" will be developed based on this idea. Based on a solid relationship of trust between companies and customers on the platform, we will create an environment where data can be exchanged securely as valuables, and build a new era of information, a "new era of user-oriented information". We are confident that we will create a new IoT business model together with you on this platform and help Japan lead the world again in this "new era of information".
SKC is a core service of Jasmy IoT Platform that can safely and centrally manage various data that belongs to individuals and is generated from daily life, based on the basic idea of "democratization of data". Until now, with permission of the individuals, a lot of information about themselves was provided to each company and managed in each company's database. Jasmy has the opposite idea, and has built a mechanism to manage the data belonging to an individual as his own. This will create an environment in which the owners of IoT devices and individual users who receive services can control their own information, including the decision of whether or not to provide information to companies. There are three main functions. One is the personal authentication and registration function (Know Your Customer: KYC) that allows you to easily start using the blockchain provided by Jasmy, the second is a function for the distributed management and accumulation of your own data securely on your smartphone and in the blockchain. Finally, there is a function that allows users to freely give and receive their own data and trace it. As a result, even on the corporate side, various data and personal information can be used as needed in the form desired by the user without always holding it in-house.
SG is another core service of the Jasmy IoT Platform. By using SG, IoT devices can be easily and securely registered in the original blockchain network, and at the same time, an environment that can only be accessed by the owning user is realized. Users can safely send and receive both measured data and commands for remote control. It also provides an environment in which such data can be securely stored and managed with a dual structure of unique blockchain and distributed management storage.
Currently, a lot of information about users is provided to each service providing company and managed in its database. Such data is analyzed by various factors such as taste and lifestyle and is returned to individuals or society in the form of improved services. This is a clear proof that the data has economic value. It's true that various services improve the quality of our lives, but can we imagine an era in which data can be used as personal assets while achieving the same benefits?
Jasmy's vision for a new era of consumer-oriented information is important because it is possible to build an economic community where data can be treated as personal assets by returning the value of this data to the individual who originally owns it. With Jasmy IoT Platform, our client companies will play a part in the formation of new markets and society as a member of this economic community and as a service provider based on trust.
“Jasmy Initiative” was established by companies who want to take the lead in utilizing the "Jasmy IoT Platform" and expanding and enlightening the user-oriented democratic data utilization. Activities such as design, proof of concept, demonstration experiment, and information exchange to realize useful business on the platform are scheduled to start in April 2019.